APTK
APTK is a unique modern marketplace where to find everything wellness and skincare. The client request was to find a unique but still recognisable name and create a unique brand experience that could stand out.
Naming & Logo design
Brand Identity & Tone of Voice
Moodboard Creation & Art Direction
Website UX & UI Design
Social Media
NAMING
Inspired by the Greek apothéke and from the Latin apotheca, warehouse, storage. In the Roman house, it was the pantry placed in the upper part above the fumarium, where the best quality wine and product was stored in clay jars exposed.
