mbb x vogue eyewear 2021
#mbbdiaries
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Photography and Film Direction: Quentin Jones
DOP: Alexander Dynan
Still Life photography: Simone Russo
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2021
Concept and idea
Inspired by our “new normal” scenario and the idea of DIY, our new capsule collection has an edgier and more personal look & feel — as if Millie herself helped create the ads. A closer exploration of her style, creativity and everyday life.
We asked Millie Bobby Brown to name the 4 products she created in collaboration with Vogue Eyewear, and we matched the campaign stories with the mood and feelings these names portray. Almost like reading the pages of her own diary.
Millie’s rules to vogue
Millie Bobbie Brown x Vogue Eyewear 2020
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Photography and Film Direction: Cass Bird
DOP: Max Basch
Still Life photography: Umberto Barone
Produced by: Art & Commerce
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2020
MBB x Vogue Eyewear is a multi-faceted campaign that focuses on who Millie is as a person while leveraging her abilities as an actress.
A campaign that maximizes Millie’s connection to her audience: a series of videos focused on different topics that are close to her heart and relate to our brand. In these videos, Millie can express herself in an authentic and humorous way.
By focusing on Millie’s true self and bringing to the forefront values she lives by we can showcase real authenticity and portray a side of her that hasn’t been yet over explored.
I’m a girl, but I’m not girly. I’m a teenager, proud to be part of the Gen Z movement. I'm obsessed with glasses. I’m always with my phone. I’m human, I have feelings. I laugh, I cry too. I love love. Sometimes I get angry. Most of the time I’m grateful. I’m a dreamer, I’m a lover, I’m hopeful. I am Millie Bobby Brown and this is how I Vogue.
